The arrival of the Tour de France in Nice: Promotional campaign

The street marketing operation took place from 07/13 to 07/20. The event was commissioned by the Tour de France 2024.

This year, the finish of the 111th edition of the Tour de France took place in Nice, on July 21, 2024.
For the first time in its history, the cyclists finished their race on the mythical Promenade des Anglais.

The aim was to set up events in the city to promote the event!

Our features:

Saturday 13/07: 2:30 pm - 5:30 pm

Roadshow: Avenue Jean Medecin + Place Massena + Promenade de Anglais & Quai des États Unis + Vieux Nice + Place Garibaldi + Coulée Verte + Avenue Jean Medecin.

Sunday 14/07: 10:00am - 12:00pm and 3:30pm - 5:30pm

Fixed distribution on : Avenue Jean Medecin + Place Massena + Coulée Verte + Promenade de Anglais & Quai des États Unis + Place Garibaldi + Place du Pin.

Wednesday 17/07: 3:00 pm - 6:00 pm

Roadshow with fixed distribution on : Avenue Jean Medecin + Place Massena + Coulée Verte + Promenade de Anglais & Quai des États Unis + Avenue Jean Medecin.

Saturday 20/07: 10:00 am - 2:00 pm

Roadshow with fixed distribution on : Avenue Jean Medecin ( 10am)+ Place Massena (10.20am) + Place Garibaldi (10.40am) then on to Cassini + the Port and surrounding area (from 11am).