Street Marketing - Mobilboard equips its segway gyropods with video, sound and lights!

By incorporating a video projection and sound system into its Segway gyropods, MOBILBOARD has achieved a world first and is a true precursor in terms of ecological and digital communication. This gigantic street marketing operation was commissioned by the ORPI real estate agency network, which wanted to increase its visibility around its key agencies in Paris and the Paris region.

The Mobilboard Paris agency responded to ORPI's request by proposing an innovative and original concept that favored proximity and sympathy capital with the target: adding to the gyropods a fairing backlit by LEDs and an elaborate video projection system with speakers.

Thus during one week, between 17h and 20h, small "elves" to the colors of Orpi strolled in all the Parisian districts where an agency Orpi was present, in order to offer gifts Orpi.

A convoy of 4 gyropodes projecting ORPI advertisements on the ground, all with sound, travelled several hundred kilometers to rally the 16th district of Paris to Vincennes, from Monday 3 to Friday 5 December! How can you not attract attention and arouse the curiosity or even the wonder of passers-by?

Already widely used by many advertisers to carry out their street-marketing campaigns, gyropods are likely to be seen more and more in the streets of large cities. It is indeed the communication tool with the highest visibility rate! The possibilities of personalization being unlimited, the Segway gyropod as well as the MOBILBOARD network will quickly become references of the new generation street-marketing!