Street marketing campaign for Castorama Antibes

Castorama Antibes wishes to announce the reopening of the Castorama store in its catchment area. Device: 2 animators with a Segway gyropod and 2 satellite animators on foot who go to the passers-by in the city center of Antibes and Villeneuve Loubet to announce the reopening of the store and to hand out promotional flyers. Duration: 4 days of street marketing campaign Results: increase of the immediate traffic to the GMS, strong increase of the notoriety.